The identity system allows the characteristics of the DeviantArt community to shine -a kindred sense of family and belonging, and the magnetism of a truly addictive art experience.Īngles within the system are derived from the 62° angle of the symbol, including brand typography and a fully customized iconography set for the website and the mobile app. This is further articulated with a unique brand pattern made from the symbol that reveals the both the right side up and upside down “A.” The logo is a careful evolution of their existing mark and a literal representation of their desire to turn the art world upside down. From vetting potential business and sponsorship opportunities to launching a new app and a refreshed web experience, the criteria for judgment is always “will it bleed and breed art?” That single declarative statement drives every brand initiative. To guide these changes we defined and articulated their core story - “Bleed and Breed Art.” This is a bold promise and challenge from the world’s largest collective of digital art and artists to nurture creativity and spread art throughout the world.
In partnering with DeviantArt to redefine their core beliefs to enable growth, we were ever-mindful of their relationship to their community and the impact of changes to the brand and experience. They consider themselves a community, not a business, united in love and support of art and artists. Moving Brands was engaged to support the drive for new partnerships and aggressive goals for growth, working with senior leaders on branding, experience design and communications.ĭeviantArt’s strength comes from it’s phenomenally large and loyal user base. DeviantArt: The largest gallery in the palm of your hand.ĭeviantArt, the world’s largest online social network for art, approached Moving Brands to undertake a massive rebranding, as well as the design of a revolutionary new app.Īn internet institution, DeviantArt had grown from a niche platform for sharing original Winamp skins to a digital art juggernaut with 32 million registered members, making it one of the largest social media sites in the world.
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